# Becky Blair Consulting

> Technology changes. Good delivery doesn’t.


## Posts

- [Hello world!](https://beckyblairconsulting.com/hello-world/): Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

## Pages

- [Let's Talk](https://beckyblairconsulting.com/contact/): Have a technology initiative that needs stronger leadership, clearer alignment, or help getting across the finish line? Let's talk.
- [Global Program Orchestration](https://beckyblairconsulting.com/success-stories/global-program-orchestration/): Implemented Salesforce Marketing Cloud Engagement while launching a multilingual communications strategy supporting Gatorade's 17-country youth soccer tournament.
- [Claims-Based Predictive Marketing](https://beckyblairconsulting.com/success-stories/predictive-marketing/): Designed and launched a net-new healthcare marketing program using predictive claims data to drive measurable engagement and surgery conversion.
- [Commerce & CRM Modernization](https://beckyblairconsulting.com/success-stories/commerce-crm-modernization/): Complex $5M Salesforce multi-cloud program for a golf retailer with implementations spanning CRM, commerce, ERP, payments, and tax systems.
- [Enterprise Marketing Transformation](https://beckyblairconsulting.com/success-stories/enterprise-marketing-transformation/): Led implementation of Salesforce Marketing Cloud Advanced/Next in a healthcare environment despite platform immaturity, organizational restructuring, and significant delivery risk.
- [Success Stories](https://beckyblairconsulting.com/success-stories/): Led implementation of Salesforce Marketing Cloud Advanced/Next in a healthcare environment despite platform immaturity, organizational restructuring, and significant delivery risk.
- [Home](https://beckyblairconsulting.com/): I bridge the gap between business strategy and execution, leading technology initiatives from planning through adoption so they deliver real business outcomes.


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