EXPERIENCE INTO IMPACT
Healthcare · MarTech Implementation
Led implementation of Salesforce Marketing Cloud Advanced/Next in a healthcare environment despite platform immaturity, organizational restructuring, and significant delivery risk.
Retail · Multi-cloud Implementation
Complex $5M Salesforce multi-cloud program for a golf retailer with implementations spanning CRM, commerce, ERP, payments, and tax systems.
Healthcare · Predictive Modeling
Designed and launched a net-new healthcare marketing program using predictive claims data to drive measurable engagement and surgery conversion.
Sports · Global Marketing
Implemented Salesforce Marketing Cloud Engagement while launching a multilingual communications strategy supporting Gatorade’s 17-country youth soccer tournament.